Hi, my name’s Rel Vild, and I’m the founder of sHEROes. When my daughters started school, I looked for school undies or  scungies, that I remember wearing when I was a kid. I couldn’t find anything appropriate, so I decided to make our own. (Having spent two decades as a swimwear designer I knew I could do it, too.)

So, here I am launching a range of Girl Power Pants, that inspire our daughters to be free of limitations, more confident, more active, and above all,  true to themselves.

There’s no other pants like sHEROes. Full coverage briefs that stay in place when you are cartwheeling or sitting on the floor cross legged. The fabric is made from sustainable bamboo fibre using a closed loop system, which keeps all the yucky stuff from our planets water supply. They feel lovely, breath well and last for ages.

Why are sHEROes necessary?

When girls are young, they’re not afraid to cartwheel, or hang upside down on the monkey bars. They’re not shy about their bodies, or worried about looking silly. They own their bodies and are proud of what they can do, how fast they can run and high they can climb. We really need  to encourage them to keep believing and acting in this way.

Stock due in December for the new school year 2018.

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