About sHEROes

Girl Power Pants for those who choose a dress

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sHEROes’ mission is to encourage our daughters to be comfy, covered, and completley confident no matter what they are wearing.

After all, it’s not what’s on the outside that matters. It’s how she feels on the inside.

How sHEROes came to be:

Hi, my name’s Rel Vild, and I’m the founder of sHEROes, a new brand of girls underwear. When my daughters started school, I looked for school colour, full coverage underwear for my daughters to wear under their school dress. I couldn’t find anything! All I could find were undies in packs where you might get one or two the colour of the school. Alternatively underwear covered in princesses or bright patterns. Mostly the look was very undie-ish. Not something you want to hang upside down and flash.

Sure there was the boy shortie option, but they have all a vertical centre seam. The seam makes the shorties irritating and uncomfortable, meaning the girls wear regular underwear underneath. I also found the legs slide up, leaving butt cheeks a little exposed. Not for my young daughters!

I couldn’t find anything suitable, so I decided to make our own. (Having spent two decades as a swimwear designer I knew I could do it, too!)

So, here I am, launching a range of snug fit and superhero coverage girl-power pants! sHEROes are the MOST COMFORTABLE undies available for girls, and enable our daughters to be free of limitations, more confident, and more physically active.

sHEROes are a contemporary version of a scungie, scungee, bummers, or bumhuggers, depending on the relevant slang to your area. Made from sustainable, breathable bamboo fibre, in a BSCI certified factory. These briefs don’t need underpants to be worn underneath, they are one and all.

There are no other pants like sHEROes. Full coverage girls underwear that stay in place when you are cartwheeling or sitting on the floor cross legged. The fabric is made from sustainable bamboo fibre using a closed loop system, which keeps all the chemical residue from our planet’s water supply. They feel lovely, breath well and last for ages.

Why are sHEROes necessary?

When girls are young, they’re not afraid to cartwheel, or hang upside down on the monkey bars. They’re not shy about their bodies, or worried about looking silly. They own their bodies and are proud of what they can do, how fast they can run and high they can climb. We really need to encourage them to keep believing and acting in this way, and not allow nasty body image issues to infiltrate and damage their self esteem. Our girls need to stay confident and free, to reach their full potential.

sHEROes can help!

TestimonialsHere's what other Mums and daughters have to say about sHEROes - the most comfortable Girls Underwear:

Averil, Mum of Year 4 Daughter

My daughter quite simply refuses to wear any other underwear!

Sky, Mum of Year 2 & 5 Daughters

sHEROes are amazing, so much better than the old scungies - comfy, soft and great coverage.

Marie, Mum of Kindy Daughter

My daughter has these for school and she loves wearing her sHEROes so much she even prefers to wear them on the weekend as they are more comfortable than her BONDS ones.

Felicity, Mum of Year 2 & 5 Daughters

Excellent quality, and daughters say they are so comfortable, they last really well with washing and the girls love wearing them!

Tanya, Mum of Year 6 Daughter

sHEROes is a must for any girl at school, particularly primary school. The quality and design is perfect - comfort + breathable fabric + coverage. But mostly they are great for girls because sHEROes gives them the confidence they need - they can concentrate on having fun instead of being self-confident when turning upside down!

Kate, Gorgeous 11 year old girl

This is from Kate in her own words: When I play netball in my short dress I feel comfortable knowing that the undies blend in and they don't ride up. Also the material is soft and not itchy at all!