Girl Power Pants for those who choose a dress
sHEROes’ mission is to encourage our daughters to be comfy, covered, and completley confident no matter what they are wearing.
After all, it’s not what’s on the outside that matters. It’s how she feels on the inside.
How sHEROes came to be:
Sure there was the boy shortie option, but they have all a vertical centre seam. The seam makes the shorties irritating and uncomfortable, meaning the girls wear regular underwear underneath. I also found the and the legs slide up, leaving butt cheeks a little exposed. Not for my young daughters!
I couldn’t find anything suitable, so I decided to make our own. (Having spent two decades as a swimwear designer I knew I could do it, too!)
So, here I am, launching a range of snug fit and superhero coverage girl-power pants! sHEROes are the MOST COMFORTABLE undies available for girls, and enable our daughters to be free of limitations, more confident, and more physically active.
sHEROes are a contemporary version of a scungie, scungee, bummers, or bumhuggers, depending on the relevant slang to your area. Made from sustainable, breathable bamboo fibre, in a BSCI certified factory. These briefs don’t need underpants to be worn underneath, they are one and all.
There are no other pants like sHEROes. Full coverage girls underwear that stay in place when you are cartwheeling or sitting on the floor cross legged. The fabric is made from sustainable bamboo fibre using a closed loop system, which keeps all the chemical residue from our planet’s water supply. They feel lovely, breath well and last for ages.
Why are sHEROes necessary?
When girls are young, they’re not afraid to cartwheel, or hang upside down on the monkey bars. They’re not shy about their bodies, or worried about looking silly. They own their bodies and are proud of what they can do, how fast they can run and high they can climb. We really need to encourage them to keep believing and acting in this way, and not allow nasty body image issues to infiltrate and damage their self esteem. Our girls need to stay confident and free, to reach their full potential.
sHEROes can help!