Sure there are boy leg shorts, but they have a vertical centre seam – irritating and uncomfortable, and the legs slide up. Not for my daughter.

I couldn’t find anything suitable, so I decided to make our own. (Having spent two decades as a swimwear designer I knew I could do it, too!)

So, here I am, launching a range of snug fit and super hero coverage girl-power pants, that enable our daughters who choose to wear dresses, to be free of limitations, more confident, and more physically active.

sHEROes are a contemporary version of a  scungie, scungee,  bummers, or bumhuggers, depending on the relevant slang to your area. Made from a sustainable, breathable bamboo fibre, in a BSCI certified factory. These briefs don’t need underpants to be worn underneath, they are one and all.

There’s no other pants like sHEROes. Full coverage briefs that stay in place when you are cartwheeling or sitting on the floor cross legged. The fabric is made from sustainable bamboo fibre using a closed loop system, which keeps all the chemical residue from our planets water supply. They feel lovely, breath well and last for ages.

Why are sHEROes necessary?

When girls are young, they’re not afraid to cartwheel, or hang upside down on the monkey bars. They’re not shy about their bodies, or worried about looking silly. They own their bodies and are proud of what they can do, how fast they can run and high they can climb. We really need  to encourage them to keep believing and acting in this way, and not allow nasty body image issues to infiltrate and damage their self esteem. Our girls need to stay confident and free,  to  reach their full potential.

sHEROes can help!